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Project

Icemint

A playful, premium ice‑cream identity that scales from shelf to screen.

Icemint cups on gradient

Scope

  • Logo design
  • Packaging
  • Typography
  • Colors
  • Assets

Industry

Ice Cream Vendor

Client

Tammy, Icemint, USA

Icemint feature
Packaging and digital share one color system

ice cream cups

Minimal design for maximum flavor.

We designed a simple logo system that stretches from product micro‑sites to delivery packaging. Color ramps carry the flavor; the type carries the brand-clean, confident, and legible at a glance.

the Challenge

Icemint needed a brand that felt refreshing and premium without feeling cold.

  • - Mark had to be legible at tiny sizes.
  • - Palette needed tasty contrast on pack and screen.
  • - Components reusable for social and web.

the Process

We built a flavor‑first system with clear hierarchy and gentle geometry.

  • - Color ramps per flavor.
  • - Typographic grid with playful breaks.
  • - Icon micro‑textures for packaging.

the Refinement

Tuned spacing, curves, and contrast for high legibility and warmth.

the Outcome

A system that scales from shelf to screen.
Fresh, bright, and unmistakably Icemint.

Icemint stack on gradient

System

A minimal grid with playful edges.

We built the Icemint logo on a strict grid, softened with curves to keep it fresh and approachable - minimal, confident, and instantly recognizable.

Flexibility in play
The identity system adapts across packaging, digital, and print.

Geometry as structure
Every curve and proportion comes from a grid for consistency.

Color as language
Each flavor carries its own hue, giving variety in a cohesive system.

Mint flavor full-bleed

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Typedge billboard