Project

Closetry

Closetry is a premium brand making velvet hangers and wardrobe accessories. They came to us with a strong name but no system to back it up. The goal was clear: create an identity that feels confident, minimal, and ready to live across digital and physical touchpoints.

Scope

Logo design
Packaging
3D render
Landing page

Industry

Premium closetry product

Client

Shaindy, Closetry, USA

Here’s how we tackled it step by step.

the Challenge

Closetry needed to stand out in a crowded digital fashion space. The name was strong, but the visuals weren’t telling the right story.

- Logo lacked clarity at small sizes.
- Color system didn’t translate well online.
- No consistent design language.

the Process

We distilled what Closetry stood for and built from first principles.

- Easy access to style.
- Minimal design, maximum confidence.
- Personal yet premium feel.

the Refinement

Principles became a usable system that holds up everywhere.

- Legible, scalable mark from avatar to packaging.
- Balanced tones with accessible contrast.
- Reusable components for social and landing pages.

the Outcome

An identity that feels effortless but intentional - cohesive across digital, print, and social. Clean lines, balanced tones, confident typography.

The outcome is more than just a logo - it’s a system that scales. From packaging and product to social and site, Closetry now shows up with clarity and confidence.

Sneak Peek