Zoeble

An identity engineered for developers — sharp, scalable, and built to flex across digital and real-world touchpoints.

Scope

Logo refresh
Merch
Assets

Industry

Development Agency

Client

Adam, Zoeble, USA

brand system

Minimal design for maximum clarity.

We designed a simple, modular identity that stretches from docs and dashboards to swag. High contrast accents drive focus and the type system carries the brand. Clean, confident, and legible at a glance.

the Challenge

Zoeble needed a system grounded in product and UI realities, clear at a glance on web, social, and merch.

- Mark must hold at tiny sizes and on dark UI.
- Palette needs crisp contrast in code-heavy layouts.
- Components reusable for social and web.

the Process

We built a minimal, modular system with a strong grid and purposeful motion.

- Streamlined logotype + icon set.
- Typographic system tuned for UI.
- Asset library for quick campaigns.

the Refinement

Tuned spacing, curves, and contrast for high legibility and warmth.

the Outcome

A sharp, scalable identity that feels engineered and looks great everywhere.

System

A minimal grid with playful edges.

We rebuilt the Zoeble mark on a precise grid and softened key curves so it feels engineered yet friendly, confident, and instantly legible across UI, merch, and social.